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Corporate Identity

Corporate Identity is where a business makes itself distinct through the image that it presents to the world with a combination of color schemes, designs, words, etc., through collateral like business cards, letterheads, brochures and other options that a firm employs to make a visual statement about itself and to communicate its business philosophy. It is an enduring symbol of how a firm views itself, how it wishes to be viewed by others, and how others recognize and remember it.