Apr 15

Business Flyers

Create eye catching business flyers

Everyone knows that you need advertising to make your business grow. A lot of the time, imagination and money has to go into discovering new and exciting ways to attract customers. One of the best and most efficient ways for small businesses to advertise is with a business flyer. Flyers are an inexpensive and effective way of getting your product or services out. You must make sure your flyers are visually appealing to catch the eye of potential customers.Creating eye catching business flyers can make a huge impact on attracting future customers. Here are a few tips on getting you a great flyer.

Connect with your customers

You just can’t advertise on a flyer and thank that’s enough. You must connect with your customer through text and pictures to appeal their needs. Text and pictures is very crucial to your flyer, make it stand out.

Pay close attention to the design and color scheme

No matter the style of flyer you choose there are an abundance of colors to choose from. Make sure your colors are appealing to the customer and not overwhelming.

Make sure you use high res images

Pictures are still worth a thousand words. Almost every advertisement uses images to enhance their visibility. Choose images that will catch the eye and make them want to look at your flyer, just don’t use too many pictures to cloud the viewer. Make sure you choose images that are clear and not distorted or blurry in anyway. Let the image and heading explain the service or product to the viewer. Use as little text as possible as you want just enough information to make the viewer want to seek more information.

Contact Information

You should make all of your contact information available on your business flyer. If there are multiple ways to make contact with your business include each one. You would hate to lose business simply because someone could not contact you. Contact information should include your company’s address, email, and all contact phone numbers. If you are advertising an event, be sure to list the event date in the most easily understandable way. Also include specific event times or business hours.

Feb 11

Should you have a website?

Wondering if your business should have a website? The answer is yes! No matter the size of your business or the product or service your business provides you should have a website. I’m not saying you have to have a big elaborate website you can do just fine with a small clean website just to give your business an online presence. More and more people are looking for services and products the internet than ever before, say goodbye to the paper phone book days. People move to a new area and very often rely solely on the Internet to learn about the new area and what products and services are in it. Most people search the internet for their busying needs such as home buying, clothing, services, etc. Most people expect that any professionally run business will have a web site. You can add your web address to your business cards, letterheads, billing statements and other advertisements and visitors will know exactly where to go and to send their friends for great product or service. The more people that know about your company the greater the chances you have for attracting new customers. More is generally a good thing when running a business, unless you’re talking about expenses!

With a website you can have all your advertisements in front of potential customers 24 hours a day, 7 days a week! You have a representative for your company working around the clock for a fraction of what you would pay an employee. It can tell about your product or services and show full color pictures or videos to drive people to your business. You can give people the ability to know your company and its products or services while you continue your daily schedule. What is important, web presentation builds the best and the most coherent image about your company. You do not need to visit a company or call the business to get an idea about a company, your website does that so the visitor receives a positive impression about your company and he/she will contact you.

Contact Image Solutions today to get your website started or if you have any questions about website or other services (336) 769-8403. We look forward to hearing from you.

Feb 09

Business Cards

Business card plays a very important role in your business.
It shows how well you are organized. In one words it is the index of your business. There are a variety of designs present in the market. The most popular design is two sided and one sided cards.Business cards that bring in business need to be carefully worded as well, with the goals of the specific recipient in mind.
Some points to remember while choosing a card
How you will use your card?
a) Who will receive your card? If your card is a marketing tool, add more wording about product benefits.
b) What do you want the recipient to do with the card? Include only the information that leads to your preferred response. Your goal might be to get people to your website for more information. If so, emphasize the website address.
c) Under what conditions will they use it? If your ideal prospect has a flooded basement and will need to find your card in the middle of the night, your card should be easy to read and easy to find; perhaps a magnetic card.
d) What are your industry conventions and prospect expectations? An attorney should probably avoid creating a colorful card with balloons on it. However, if your industry convention is navy blue text on white card stock, why not try maroon text?
Choose the Information You Will Include – The purpose of a business card is to provide useful information about you and your business that will be easy to retrieve later.
Select a Logo – If Applicable – A logo conveys information about your business in letters and symbols, and can help in “branding” your company. However, they take up room on the card that might be better used for information about product benefits, store hours, or specialized credentials. Avoid generic clipart logos.
Design and Lay Out Your Card – The actual design of your business card is the “wow” factor that distinguishes you from your competition and provides a striking, memorable impression of you and your company. Your card should be organized, legible, and uncluttered. Use both sides of the card if possible; it’s a false economy to waste the space.
Pick Out the Colors You’ll Use – The majority of business cards are printed in black ink on white card stock, so adding color is a simple way to add impact.
To summarize- If your business is worth promoting, it’s worth promoting right. Don’t ruin a good impression with a bad business card. Contact Image Solutions today to get your business card as well as other business materials designed and printed (336) 769-8403.